Bright VendorPRM solution (Partner Relationship Management) is designed for the companies with a broad partner, distributor or dealer network.
The solution allows you to effectively manage the sales process through a partner network due to a complex automation of all participants in the trading process.
Bright VendorPRM allows you to:
- increase sales.
- increase the return on investment in partner marketing.
- reduce the HR costs by automating the full range of tasks and routine processes.
Bright VendorPRM solution is realized on Microsoft Dynamics CRM, Windows SharePoint Services and Microsoft SQL Server platforms. As a result, Bright VendorPRM is easily customized for specific tasks of a particular business, which makes it easy to expand the solution when the company grows, or in case there are changes in functional requirements.
Major advantages
Simple interactions:
- Automation of time-consuming accounting and financial calculations.
- Paper documents workflow is replaced by electronic documents.
- Support of a complete interaction history and access to the contact data for all members of the trade process.
- Objective and relevant data related to partner performance.
Accelerated sales channels control:
- The minimum time is required to obtain the management information related to sales performance and execution of marketing budgets.
- Operational start-up and execution of corrective marketing activities.
- Timely warehouse replenishment for the dealer network.
Economic benefits:
- Reduction in the staff quantity required to maintain partner interactions.
- Partners are motivated to increase sales.
- Increased transparency of budget distributions.
Functionality:
Marketing campaigns management.
- Planning: the solution allows to plan partner campaigns, establish their time-frames, targets and the responsible partner employees.
- Campaign types: the solution supports different types of partner marketing activities (mass and individual, commercial and branding), as well as sales support processes (discount and bonus programs).
- Partner marketing: the solution makes it possible to distribute the marketing budget per reporting periods, types of marketing activities, territories and partners.
- Budgeting: the budgeting and marketing campaigns planning module is closely related to the sales planning module, thus ensuring the validity of budget expenditures and increasing the return on investment in joint marketing.
- Marketing policy: automated checks of sales plan executions and budget expenditures reduce the planning errors and ensure the correspondence between the marketing and the manufacturer policies.
Reporting on joint marketing activities:
- Plan and budget control: the solution makes it possible to monitor the execution of joint marketing activities and budgets per each partner by means of familiar visualization tools (Gantt charts) and automated notifications about the deviations from the planned targets.
- The solution allows you to collect and centrally store the partner documents confirming their joint activities.
Sales Management:
- Business planning: the system allows recording the partner sales business plans on a weekly basis and up to an inventory unit.
- The daily automatic data collection as provided by the distributors in a standard format allows the online sales monitoring in a partner network and ensures your quick responses to changes in the structure of goods circulation.
- Merchandising: the solution allows the manufacturer to maintain the merchandising data from the dealer sales outlets in the system, including models representation, products visibility, competitive environment and leftovers structure, which form the basis for an effective evaluation and analysis of marketing efforts.
Sales reports:
- The dealer portal enables you to standardize the dealer communications, including quarterly reports on confirmed purchases, reimbursement charges and distribution of information materials.
- Data collection system: due to the automatic data collection from the participants of the trade network (distributors and dealers), the solution helps to exclude potential errors and to narrow down the staff efforts to collect and process the sales data.
- Fraud detection: objective data from different levels of sales channels allow you to perform automatic data mapping and to identify potential fraud among the participants of sales reports.
Calculation and payments of compensations and bonuses:
- Calculation of partner compensations: by means of complete and accurate sales data the solution helps to automate the calculations and payments of reimbursements.
- Invoices and applications for reimbursement: automation of the routine processes to prepare applications and invoices increases the quality and efficiency of partner management.
Management analysis:
- Analytical tools: the solution provides convenient tools to analyze product distribution in the network by storing all data as a single multi-level array with an easy access through Microsoft Office Excel.
- The multicriterion evaluation of partner efficiency helps to identify the bottlenecks in the sales system and ensure your timely influence on the channel structure.
- Single data storage: the solution allows storing and analyzing all business data including sales, manufacturer's marketing activities, partner network activities and business plans.
Support of partner network
- Contact Center: the solution is integrated with the manufacturer contact center. Thus, it allows not only to improve the service quality of dealers and distributors, but also to create a backup data exchange channel for the partner network.
- E-mail newsletters: the solution allows massive focal distributions of email communications for a rapid distribution of information materials among the partners.
- Certification programs: partner profiles in the system help to automate the distribution of certification documents and partner certificates.
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